Privacy policy

This Privacy Policy explains how BetterAqua (“we,” “us,” or “our”) collects, uses, and shares personal information when you visit betteraqua.com (the “Site”), purchase our products, or contact us.

Personal Information We Collect

Information You Provide

When you place or attempt to place an order, create an account, contact us, or subscribe to marketing communications, we collect information such as:

Your name, email address, and phone number.
Billing and shipping addresses.
Order details, purchase history, and account information.
Messages and information you provide to our customer-service team.
Payment and transaction information necessary to process your purchase.

Payment details are handled through Shopify and the payment providers used at checkout. Information available to us may include payment status, payment method, and limited card details, rather than your full card number.

Information Collected Automatically

When you browse the Site, we and our service providers may collect your IP address, browser and device information, time zone, pages and products viewed, referring websites, and interactions with the Site.

We use cookies, log files, pixels, and similar technologies to support store functionality, security, analytics, and advertising, subject to applicable consent requirements.

How We Use Your Information

We use personal information to:

Process payments, fulfill orders, and arrange shipping.
Manage returns, refunds, and customer-service requests.
Send order confirmations and other service communications.
Maintain customer accounts.
Detect fraud and protect the Site and our customers.
Improve our products, website, and customer experience.
Evaluate marketing performance and provide relevant advertising, subject to your choices and applicable law.
Send promotional communications where permitted and consistent with your preferences.
Meet legal, accounting, and recordkeeping obligations.

How We Share Your Information

We share information as necessary with providers that support our business, including Shopify, payment processors, shipping providers, customer-support services, and analytics or marketing providers.

Shopify: Our store is hosted on Shopify, which processes personal information to provide and operate its services. Depending on the Shopify services enabled, Shopify may also process information for additional purposes described in its privacy notices. Learn more at Shopify’s Consumer Privacy Policy.

Google Analytics: We use Google Analytics to understand how visitors interact with the Site. Learn more at Google’s Privacy Policy. Google also provides a Google Analytics opt-out browser add-on.

We may disclose information to comply with lawful requests, meet legal obligations, protect our rights, or investigate fraud and security incidents. Information may also be transferred as part of a merger, acquisition, or sale of business assets, subject to applicable protections.

Cookies & Advertising Choices

Cookies help the Site remember preferences, maintain shopping carts, support checkout, and understand visitor activity. Advertising technologies may help us measure campaigns and display relevant advertisements.

You can manage cookies through your browser and, where available, the Site’s cookie-preference controls. Disabling certain cookies may affect store functionality.

Where applicable law provides a right to opt out of targeted advertising or the sale or sharing of personal information, you may exercise that right through the Site’s available privacy controls or by contacting sales@betteraqua.com.

Advertising-related disclosures may be considered a “sale” or “sharing” under certain privacy laws, even when no money is exchanged.

Marketing Communications

You can unsubscribe from promotional emails using the unsubscribe link in those messages or by contacting us.

Opting out of marketing does not stop order confirmations, shipping updates, or other communications necessary to service your purchases.

Browser Privacy Signals

Traditional “Do Not Track” signals are different from legally recognized opt-out preference signals, such as Global Privacy Control.

Where required by applicable law, we honor recognized opt-out preference signals for the processing activities covered by those signals.

Your Privacy Rights

Depending on your location and applicable law, you may have rights to:

Access personal information we hold about you.
Correct inaccurate information.
Request deletion of personal information.
Receive a portable copy of certain information.
Opt out of certain advertising or data-sharing activities.
Withdraw consent where processing relies on consent.
Object to or restrict certain processing.
Appeal a denied request or complain to a relevant supervisory authority.

To submit a request, email sales@betteraqua.com. We may need to verify your identity before responding. Some information may be retained where legally required or permitted. We will not discriminate against you for exercising applicable privacy rights.

Where European or UK data-protection law applies, our legal bases may include fulfilling a contract, meeting legal obligations, consent, and legitimate interests such as operating and securing our business.

International Processing

Our service providers may process personal information in the United States, Canada, and other countries. Where required, transfers are subject to safeguards recognized under applicable data-protection law.

Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this policy, including servicing orders, maintaining business records, meeting tax and accounting obligations, preventing fraud, and resolving disputes.

Retention periods depend on the information involved and applicable requirements. A deletion request does not require us to remove records we must legally retain.

Security

We use reasonable safeguards designed to protect personal information. However, no internet transmission or storage system is completely secure.

Children’s Privacy

The Site is intended for adults and is not directed to children. We do not knowingly collect personal information from children under 13.

If you believe a child has provided personal information to us, contact sales@betteraqua.com so we can investigate and take appropriate action.

Changes To This Policy

We may update this policy to reflect changes in our practices, services, or legal requirements. Updates will be posted on this page, and additional notice will be provided where required.

Contact Us

For privacy questions, requests, or complaints, contact:

BetterAqua
Attn: Privacy Requests
8240 NW 30th Terrace, Unit 20
Doral, FL 33122
United States

Email: sales@betteraqua.com